2015
Established in 1925, Raymond has been synonymous with Trust, Quality and Excellence. A vertically and horizontally integrated manufacturer of textiles, Raymond produces ‘the finest fabric in the world’. Having established its dominance in textiles, Raymond is also a reputable in the ready to wear apparel segment. Having pioneered the innovative concept of customised clothing, ‘Raymond Made To Measure’ offers a luxurious service allows discerning customers to personalize their ensemble bringing together their own personal taste.
Responding to an overall theme of surge/surging. The Lifetime Achievement Award, is inspired by the ocean abstracted and expressed as a frozen moment.
Our portfolio of collaborations with Raymond interact with the institution and brand, from conceptualizing brand experience to designing bespoke awards, we engage with the spirit and heritage of the institution.
The Overseas Overall Performance Award is an organic translation of ocean surging.
Design development & execution of retail experience strategy for the Bangalore Concept Store and roll-out of retail experience strategy, pan-India. The strategy, comprising of merchandising display, specialised props & thematic installations, house a retail experience that identifies with ‘the Raymond man’, a global traveler, discerning, with a passion for detail.
Inspired by the history of hanging methods of men’s clothing, The Hanger Installation reproduces historic hangers from across eras, forming a wall feature.
The Tailored Man, evoking the essence of Raymond’s made to measure bespoke tailoring service.
The World Traveller, inspired by the classic travel trunk as a symbol of world travel and style.
A contemporary translation of a traditional wardrobe, dedicated to Raymond’s designer collection. The Special Edition Lounge uses custom props to create an environment for ‘special’ wear. The vintage detailed-travel trunk inspired wardrobe, houses designer garments and accessories from the Special Edition collection.