l’objet, Delhi

Collaborating with Los Angeles-based studio Anno Mille, we take immense pride in the launch of L’Objet’s first India boutique as the project’s interior partner.

L’Objet’s first India boutique in New Delhi’s Chanakya Mall

The boutique’s design serves as a poetic homage to the country’s vibrant and layered cultural tapestry, creating a sophisticated interplay of colour and architectural forms that express an everyday vernacular. A meticulously considered material palette was integral to transforming the design into an immersive experience. Lacquers and crafted metal finishes harmoniously coexist with pure limestone and delicately carved forms, creating a rich ambience for experiencing the brand’s collections.

The project marks a 15-year collaborative exchange between Elad Yifrach, founder and creative director of the luxury design and fragrance brand, and Loco Design’s CEO and co-founder, Parminder Pal Singh. Collaborating closely with Anno Mille to bring Yifrach’s creative vision to life, the project focused on housing a series of products and collections that embody a harmonious blend of tradition and modernity. With a shared philosophy of celebrating heritage craftsmanship within a contemporary world, Singh drew upon the exquisite precision of Indian artisanship. Each space serves to refine and amplify Yifrach’s aesthetic narrative, weaving ancestral techniques into a language that honours the past while seamlessly resonating with the present.