2015

Zoya is a chain of luxury diamond boutiques from the House of Tata. It is one of three brands of the jewellery division of Titan Company Limited and is both a product and a retail brand, created for the design-seeking woman with an international sensibility.

With a brief to elevate product experience as part of the launch of Zoya, a packaging system alongside corporate gifting solutions delivered an international language conveying Zoya's brand ethos. A minimal aesthetic with emphasis on brand visibility created this modern international feel, and is the presentation backdrop for all Zoya jewellery.